Archives for January 2015
Pantone Reveals Color of the Year for 2015
Pantone has announced PANTONE® 18-1438 Marsala as the Color of the Year for 2015. It is described as a “naturally robust and earthy wine red.” Pantone’s Color of the Year is determined by “combing the world looking for color influences”. It has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.
“Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness,” said Leatrice Eiseman, executive director of the Pantone Color Institute®.
Marsala in Graphic Design
A rich contrasting color, Marsala is ideal for use in graphic design and packaging. Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase. As packaging becomes increasingly more artistic, Marsala will be a natural fit for both high- and low-tech materials, including on-shelf periodicals as well as printed assets, like calendars and stationery.
More information is available at www.pantone.com.
HP Latex Helps Wrap New York City Water Tanks
With the help of hundreds of donors and dozens of volunteers, New York City based artist and filmmaker Mary Jordan wraps water towers using HP Latex, all for a heartwarming cause.
Every twenty seconds a child dies from water-borne disease. Every hour, 250 million plastic bottles are wasted and only about 18 percent are recycled.
Jordan, along with the help and collaboration of other renowned artists, created artwork to wrap water tanks throughout New York City to raise awareness and create conversation about the water issues in Africa. The decorated water tanks holds the same amount a water that an African family can live off for five and a half years – making them the ideal symbolic blank canvas.
When it came time to execute the printing, Mary was faced with the question about how best to wrap up to 100 New York water tanks in a way that satisfied the aesthetic need to the artist while meeting her own requirement for an environmentally responsible solution.
Jordan explained, “I spent about three months research all signage materials and one day we were doing some test prints with various media and came up with this HP product, their Latex Inks and their media that printed phenomenally.”
Watch the full story:
Learn more about The Water Tank Project here: https://www.thewatertankproject.org/
Football Stadium Graphics
With the season for football playoffs and championship games upon us, its the perfect time to take a look at some of the largest format graphics around – stadium graphics. The new Cardinals Stadium environmental graphics are an example of some of the largest and most attention grabbing signage around.